The Importance Of Inbound Links

by Peter Slevin

Having links from other sites pointing to your site is the holy grail of search engine optimisation. It is crucial for any successful website, and is the single most important part of your website marketing efforts in order to increase overall reach, link popularity and website traffic. Having quality inbound links will improve your search engine results, which will in the end bring you more visitors. Acquiring new links from other websites, using your keywords as anchor text, will help you improve search engine rankings.

Search engines have also begun to rank the importance of the sites that link to you. In other words if a highly ranked website links to you, it is considered more important than if an unranked site links to you. Therefore, it is important that you try and achieve inbound links from sites that are trusted by search engines. The best way to do this is to use Google’s page rank facility to determine how Google views the site. Most surfers will view the top results for their chosen search terms as the most important.

There are lots of good companies out there to whom you can outsource your link building and article submission.

First, you should acquire links from human based directories such as Yahoo, Open Directory Project, and Google Local Business Centre. Take special care in accurately submitting your site in the right category and use a good description of the site. The search engines consider websites that are listed in the top directories to be credible sites, and this will have a positive effect on your rankings.

Submit your site to high quality internet directories using your keywords as anchor text. Make sure, however, that you submit your site to right category.

Ask suppliers, friends, and associates to link to your site from theirs. Because of your existing relationship with them, this should prove quite easy for you.

PR and article submission is an effective means of acquiring links. Press releases and articles with your URL embedded in the resource box will help you secure links in news articles about your company. It will also help with creating awareness which may lead to unsolicited links from interested parties.

Content is king. We recommend that you constantly update your site’s content, and add new pages. Any search engines’ main goal is to provide surfers with fresh and relevant content. Updating your site on a regular basis will result in search engines rewarding you with higher placement within their results pages.

Whether you enlist the aid of a company such as ours, or try to procure links on your own, quality ‘inbound links’ are becoming an increasingly important component of your direct marketing and sales activity to increase site traffic and drive sales. As I mentioned before, it is the holy grail of internet marketing, and the foundation upon which any successful website is built.

About the Author:

The author of this article is director of an Internet Marketing Company in Ireland. He regularly performs SEO on his Irish Gift Store and his Memorial Trees Company.

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